Densification

This visual explainer uses playful, illustrative data storytelling to highlight the growing mismatch between housing supply and spatial demand in Switzerland. Inspired by the metaphor of corn kernels turning into popcorn, the project combines animated graphics, hand-drawn illustrations and data visualizations to explain complex urban planning challenges in an engaging way.

Charts on household size, building types and land use are embedded within a light visual narrative. Motion and metaphor work together to make the issue of spatial inefficiency feel tangible and accessible to a wide audience.

Densification
Densification